Don't make me think

Étiquettes : comportements, expérience utilisateur

Je vous recommande la lecture de Don’t Make Me Think: A Common Sense Approach to Web Usability, signé Steve Krug. C’est un grand classique, un peu daté, mais que je relis toujours avec plaisir. Je vous en laisse quelques extraits en anglais, que je traduirai plus tard, lorsque j’aurai un peu de temps:

« When we’re creating sites, we act as though people are going to pore over each page, reading our finely crafted text, figuring out how we’ve organized things, and weighing their options before deciding which link to click.

What they actually do most of the time (if we’re lucky) is glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. There are usually large parts of the page that they don’t even look at. »

Krug de poursuivre: « if one wants to design effective Web pages, there are three facts about real-world Web use to consider:

1. We don’t read pages. We scan them.

Why? Because:

2. We don’t make optimal choices. We satisfice.

Why? Because:

3. We don’t figure out how things work. We muddle through.

Why? Because:

Par: Muriel Vandermeulen

Expérience Utilisateur

Fondatrice de @wearethewords. Éditrice de @ellesfontduvelo & @ecrirepourleweb. Marketing & Contenu. <3 les mots, les rituels, le citron et la bicyclette!